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The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands
Shukla, Paurav; Banerjee, Madhumita; Adidam, Phani Tej - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 423-435
Persistent link: https://www.econbiz.de/10010230139
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An exploration of assimilating service relation strategies in the private and the public sector
Caemmerer, Barbara; Banerjee, Madhumita - In: Journal of relationship marketing : innovations & … 8 (2009) 1, pp. 68-79
Persistent link: https://www.econbiz.de/10003837026
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Status consumption in cross-national context : socio-psychological, brand and situational antecedents
Shukla, Paurav - In: International marketing review 27 (2010) 1, pp. 108-129
Persistent link: https://www.econbiz.de/10003949175
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The influence of value perceptions on luxury purchase intentions in developed and emerging markets
Shukla, Paurav - In: International marketing review 29 (2012) 6, pp. 575-596
Persistent link: https://www.econbiz.de/10009678959
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Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions : measuring interfunctional interactions and a cross-national comparison
Shukla, Paurav - In: Journal of world business : JWB 46 (2011) 2, pp. 242-252
Persistent link: https://www.econbiz.de/10008935741
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Effects of perceived sacrifice, quality, value, and satisfaction on behavioral intentions in the service environment
Shukla, Paurav - In: Services marketing quarterly 31 (2010) 4, pp. 466-484
Persistent link: https://www.econbiz.de/10008729056
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Segmenting the betting market in England
Hand, Chris; Singh, Jaywant - In: International journal of market research : JMRS ; the … 56 (2014) 1, pp. 111-127
Persistent link: https://www.econbiz.de/10010242922
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New brand extensions : patterns of success and failure
Singh, Jaywant; Scriven, John; Clemente, Maria; Lomax, Wendy - In: Journal of advertising research 52 (2012) 2, pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
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The differential impact of brand equity on B2B co-branding
Kalafatis, Stavros P.; Remizova, Natalia; Riley, Debra; … - In: The journal of business & industrial marketing 27 (2012) 8, pp. 623-634
Persistent link: https://www.econbiz.de/10009672448
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Consumer perceptions and behaviour towards branded commodities
Singh, Jaywant; Dall'Olmo Riley, Francesca - In: Journal of consumer behaviour 21 (2022) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10012813915