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~subject:"Großbritannien"
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Großbritannien
Beziehungsmarketing
33
Consumer behaviour
32
Relationship marketing
32
Konsumentenverhalten
29
Deutschland
28
Germany
27
Customer satisfaction
21
Marketing
20
Kundenzufriedenheit
19
Erfolgsfaktor
17
Marketing management
17
Marketingmanagement
17
Theorie
17
Theory
17
Success factor
14
Business network
13
Dienstleistungssektor
13
Unternehmensnetzwerk
13
Brand management
12
Service industry
12
Einzelhandel
11
Lieferantenmanagement
11
Market research
11
Retail trade
11
Supplier relationship management
11
United Kingdom
11
Bibliometrics
10
Bibliometrie
10
Franchising
10
Markenführung
10
Strategisches Management
10
Dienstleistungsqualität
9
Service quality
9
Firm performance
8
Strategic management
8
Unternehmenserfolg
8
Arbeitszufriedenheit
7
Betriebswirtschaftslehre
7
Bundling strategy
7
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English
8
German
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Saunders, John A.
5
Wong, Veronica
4
Doyle, Peter
2
Evanschitzky, Heiner
2
Rudd, John M.
2
Ahlert, Dieter
1
Armstrong, Gary
1
Blut, Markus
1
Combe, Ian A.
1
Greenley, Gordon E.
1
Kotler, Philip
1
Lee, Nick
1
Leeflang, Peter
1
Marshall, Greg W.
1
Moncrief, William C.
1
Saunders, Carolyne
1
Sharma, Arun
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Walther, Werner
1
Wright, L.
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European journal of marketing : EJM
2
British journal of management : BJM
1
Cahier de recherche
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Retailing in the 21st century : current and future trends
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
wi - Wirtschaft / Marketing
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ECONIS (ZBW)
9
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1
Competition in global markets : a case study of American and Japanese competition for the British market
Doyle, Peter
;
Saunders, John A.
;
Wong, Veronica
-
1992
Persistent link: https://www.econbiz.de/10000839972
Saved in:
2
A comparative study of British, US and Japanese marketing strategies in the British market
Doyle, Peter
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
3
,
pp. 171-184
Persistent link: https://www.econbiz.de/10001069426
Saved in:
3
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
Saved in:
4
The research evaluation and globalization of business research
Saunders, John A.
;
Wong, Veronica
;
Saunders, Carolyne
- In:
British journal of management : BJM
22
(
2011
)
3
,
pp. 401-419
Persistent link: https://www.econbiz.de/10009308214
Saved in:
5
Manoeuvring towards research decline : the RAE and the decline of Britain's international research standing
Saunders, John A.
;
Wong, Veronica
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 484-512
Persistent link: https://www.econbiz.de/10009010643
Saved in:
6
Antecedents to strategic flexibility : management cognition, firm resources and strategic options
Combe, Ian A.
;
Rudd, John M.
;
Leeflang, Peter
; …
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1320-1339
Persistent link: https://www.econbiz.de/10009661195
Saved in:
7
Revolution in sales : the impact of social media and related technology on the selling environment
Marshall, Greg W.
;
Moncrief, William C.
;
Rudd, John M.
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 349-363
Persistent link: https://www.econbiz.de/10009579253
Saved in:
8
Current status and future evolution of retail formats
Ahlert, Dieter
;
Blut, Markus
;
Evanschitzky, Heiner
- In:
Retailing in the 21st century : current and future trends
,
(pp. 289-308)
.
2006
Persistent link: https://www.econbiz.de/10003146738
Saved in:
9
Returns on key accounts : do the results justify the expenditures?
Sharma, Arun
;
Evanschitzky, Heiner
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 174-182
Persistent link: https://www.econbiz.de/10011486481
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