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~subject:"Großbritannien"
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Großbritannien
Consumer behaviour
58
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52
Brand image
31
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29
Brand management
28
Markenführung
28
International marketing
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structural equation modeling
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Diamantopoulos, Adamantios
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Winklhofer, Heidi
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Davvetas, Vasileios
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Hart, Susan
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Hultman, Magnus
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Iveson, Abbie
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Europe in the global competition : problems - markets - strategies
1
Europe's challenges : economic efficiency and social solidarity
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 1
1
Information and management : utilization of technology - structural and cultural impact
1
International journal of forecasting
1
Internationale Management-Beratung : Tagungsband zur Fachtagung der wissenschaftlichen Kommission Internationales Management im Verband der Hochschullehrer für Betriebswirtschaft e.V.
1
Research paper series / Aston Business School Research Institute
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ECONIS (ZBW)
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1
The product life cycle revisited : an integrative review and research agenda
Iveson, Abbie
;
Hultman, Magnus
;
Davvetas, Vasileios
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 467-499
Persistent link: https://www.econbiz.de/10013173437
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2
The impact of firm and export characteristics on the accuracy of export sales forecasts : evidence from UK exporters
Diamantopoulos, Adamantios
;
Winklhofer, Heidi
- In:
International journal of forecasting
15
(
1999
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10001428476
Saved in:
3
Export market-orientated behaviour, its antecedents, performance consequences, & moderating factors : evidence from the US & the UK
Cadogan, John
;
Diamantopoulos, Adamantios
;
Siguaw, Judy
-
1999
Persistent link: https://www.econbiz.de/10001428559
Saved in:
4
Differences in the export profiles among users of export marketing research : evidence from two European countries
Diamantopoulos, Adamantios
- In:
Europe's challenges : economic efficiency and social …
,
(pp. 395-418)
.
1996
Persistent link: https://www.econbiz.de/10001292629
Saved in:
5
Determinants of export sales forecast performance : some preliminary evidence from UK exporters
Diamantopoulos, Adamantios
- In:
Europe in the global competition : problems - markets - …
.
1997
Persistent link: https://www.econbiz.de/10001297814
Saved in:
6
Internationale Management-Beratung in Großbritannien
Schlegelmilch, Bodo B.
- In:
Internationale Management-Beratung : Tagungsband zur …
,
(pp. 221-242)
.
1991
Persistent link: https://www.econbiz.de/10001278590
Saved in:
7
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003538156
Saved in:
8
Information utilisation by exporting firms : conceptualisation, measurement, and impact on export performance
Diamantopoulos, Adamantios
;
Souchon, Anne L.
- In:
Information and management : utilization of technology …
,
(pp. 111-140)
.
1998
Persistent link: https://www.econbiz.de/10014548920
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