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Management development skills in the hospitality and tourism sector : needs and issues from a regional perspective
Foster, Clare; McCabe, Scott; Dewhurst, Helen - In: Tourism and hospitality planning & development 7 (2010) 4, pp. 429-445
Persistent link: https://www.econbiz.de/10008809622
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Seasonal concentration of tourism demand : decomposition analysis and marketing implications
Fernández Morales, Antonio; Cisneros-Martínez, José David - In: Tourism management : research, policies, practice 56 (2016), pp. 172-190
Persistent link: https://www.econbiz.de/10011513085
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Measuring the effectiveness of destination marketing campaigns : comparative analysis of conversion studies
Pratt, Stephen; McCabe, Scott; Cortes-Jimenez, Isabel; … - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 2, pp. 179-190
Persistent link: https://www.econbiz.de/10003978720