For the so-called Nouveau Riche from China it has become the latest fashion to own a vineyard in France. The case study is about Sino-Vinterns SE catering for the needs of upcoming Chinese Billionaires who want to produce their own wine in France

This assessment examines the global marketing strategy of Tata Motors, India's largest automobile company established in 1945. With over 4 million Tata vehicles in use in India, Tata Motors is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world's...