The purpose of the paper is to examine whether UK banks recognize that population ageing and the increasing wealth the over-50 age group, relative to younger people in the 18-49 year age group, mean the older consumer offers an increasingly important target market to sustain business...

The prevailing view in the literature is that small family firms outperform nonfamily businesses. The nature of the former's management style also means that these businesses are more likely to sustain their performance in a recession. Drucker (1985b) extended the Schumpeterian view that the...