Similar Search Results

Communicating Internationally : Studying Public Relations in Great Britain and the USA (International Kommunizieren: Studium der Public Relations in Grossbritannien und in den USA)

Sievert, Holger; Luedeke, Thomas - 2009

Globalisation places increased demands on PR professionals. But in the age of internationalisation, they have lagged behind experts in other areas when it comes to international expertise. The future generation, however, now has the chance to focus on international PR from the very start of...

Persistent link: https://www.econbiz.de/10014223438

Social-Media-Kommunikation nationaler Regierungen in Europa : theoretische Grundlagen und vergleichende Länderanalysen

Sievert, Holger (ed.); Nelke, Astrid (ed.) - 2014

Persistent link: https://www.econbiz.de/10010370454

Towards a societal discourse with the government? : a comparative content analysis on the development of social media communication by the British, French and German national governments 2011-2015

Sievert, Holger; Lessmann, Carolin; Henneboehl, Jonas - In: How strategic communication shapes value and innovation …, (pp. 69-89). 2017

Persistent link: https://www.econbiz.de/10011867664

Towards a Societal Discourse with the Government? A Comparative Content Analysis on the Development of Social Media Communication by the British, French and German National Governments 2011–2015

Sievert, Holger; Lessmann, Carolin; Henneboehl, Jonas - In: How strategic communication shapes value and innovation …, (pp. 69-89). 2017

One of the most important challenges of our society is to cope with the transition of our society into a more and more digital one. Thus, the political and governmental system has to face and adapt to those transitions as well. This chapter focuses on the social media communication of the...

Persistent link: https://www.econbiz.de/10015362280

Social Media Communication of European Nation States Revisited : A Transnational Content Analysis Between Germany, Poland and the UK in 2011 and 2014

Sievert, Holger; Zelenka, Ana - 2015

In today’s media society, political communications play an essential role within the scope of politics. It has become a necessity for political actors in modern democracies to inform and involve citizens in the process of political decision-making, as there is a need for legitimisation towards...

Persistent link: https://www.econbiz.de/10014132976