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Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie; Khammash, Marwan - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
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Strategy and structure configurations for services within product-centric businesses
Raddats, Chris; Burton, Jamie - In: Journal of service management 22 (2011) 4, pp. 522-539
Persistent link: https://www.econbiz.de/10009304732
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Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie; Khammash, Marwan - In: New Developments in Online Marketing, (pp. 51-75). 2014
Persistent link: https://www.econbiz.de/10010354586
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A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal; Burton, Jamie; Murphy, John A. - In: Journal of customer behaviour 7 (2008) 3, pp. 231-255
Persistent link: https://www.econbiz.de/10003774617