Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Großbritannien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer and brand manager per...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Großbritannien
Brand management
59
Markenführung
51
Markenartikel
40
Brand
37
Brand image
34
Consumer behaviour
33
Markenimage
31
Brands
24
Konsumentenverhalten
22
United Kingdom
18
Marketing
11
Brand equity
10
Employees
9
Ireland
9
Markenpolitik
9
Relationship marketing
9
Social Web
9
Social web
9
Beziehungsmarketing
8
International marketing
8
Bank
7
Brand identity
7
Consumers
7
Customer integration
7
Führungsstil
7
Irland
7
Kundenintegration
7
Leadership style
7
Services marketing
7
Advertising effects
6
Dienstleistung
6
Financial services
6
Spain
6
Werbewirkung
6
Advertising
5
Banking
5
Corporate culture
5
Corporate reputation
5
Dienstleistungsmarketing
5
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
1
Book section
1
Language
All
English
9
Author
All
De Chernatony, Leslie
9
Buil, Isabel
3
Christodoulides, George
2
Martínez, Eva
2
Bravo, Rafael
1
Coleman, Darren
1
Coleman, Darren Andrew
1
Cottam, Susan
1
Cottam, Susan Louise
1
Matute, Jorge
1
Montaner, Teresa
1
Pina, José M.
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
2
Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of the changed balance of power from manufacturer to retailer in the UK packaged groceries market
De Chernatony, Leslie
-
2012
Persistent link: https://www.econbiz.de/10009628613
Saved in:
2
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
3
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
4
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
5
Interacting contributions of different departments to brand success
De Chernatony, Leslie
;
Cottam, Susan
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 297-304
Persistent link: https://www.econbiz.de/10003840041
Saved in:
6
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
De Chernatony, Leslie
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
Saved in:
7
Creating and launching a challenger brand : a case study
De Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1/2
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003849571
Saved in:
8
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
9
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
