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Congruence between positioning and brand advertising

Blankson, Charles; Kalafatis, Stavros P. - In: Journal of advertising research 47 (2007) 1, pp. 79-94

Persistent link: https://www.econbiz.de/10003609582

Impact of positioning strategies on corporate performance

Blankson, Charles; Kalafatis, Stavros P.; Cheng, Julian … - In: Journal of advertising research 48 (2008) 1, pp. 106-122

Persistent link: https://www.econbiz.de/10003688989

Consumer perceptions of UK plastic card brands' market positions and positioning strategies

Blankson, Charles - In: The journal of retail marketing management research : JRMMR 1 (2007/08) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10003727770

Marketing Practices of African and Caribbean Small Businesses in London, UK

Blankson, Charles; Omar, Ogenyi E - 2009

The marketing practices of small businesses, especially those owned by minorities, are underrepresented in marketing research.In this study, the marketing practices of African and Caribbean-owned small businesses in London, United Kingdom, are identified and assessed.A small pilot study is...

Persistent link: https://www.econbiz.de/10014202105

The impact of time on perceptions of educational value

Ledden, Lesley; Kalafatis, Stavros P. - In: International journal of public sector management : IJPSM 23 (2010) 2, pp. 141-157

Persistent link: https://www.econbiz.de/10008652340

The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education : an empirical examination

Ledden, Lesley; Kalafatis, Stavros P.; Mathioudakis, Alex - In: Journal of marketing management : MM 27 (2011) 11/12, pp. 1232-1260

Persistent link: https://www.econbiz.de/10009387529

The differential impact of brand equity on B2B co-branding

Kalafatis, Stavros P.; Remizova, Natalia; Riley, Debra; … - In: The journal of business & industrial marketing 27 (2012) 8, pp. 623-634

Persistent link: https://www.econbiz.de/10009672448