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~subject:"Großhandel"
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Großhandel
Einzelhandel
11
Retail trade
11
Distribution channel
10
Vertriebsweg
10
Consumer behaviour
8
Marketingmanagement
8
International marketing
7
Internationales Marketing
7
Konsumentenverhalten
7
Absatzweg
6
Globalisierung
5
Globalization
5
International market entry
5
Internationaler Markteintritt
5
Marketing
5
Marketing management
5
Multinationales Unternehmen
4
Transnational corporation
4
Wholesale trade
4
Brand management
3
Cultural identity
3
Export
3
Kulturelle Identität
3
Markenführung
3
Marketing channels
3
Online retailing
3
Online-Handel
3
Retail internationalization
3
USA
3
Advertising
2
Auslandsinvestition
2
Betriebliche Wertschöpfung
2
Brand image
2
Distribution channels
2
Einzelhandelsbetrieb
2
Empirical study
2
Exports
2
Firm performance
2
Foreign investment
2
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English
3
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Rosenbloom, Bert
3
Andras, Trina Larsen
1
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Journal of marketing channels : ... distribution systems, strategy, and management
1
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
3
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1
Wholesalers as global marketers
Rosenbloom, Bert
;
Andras, Trina Larsen
- In:
Journal of marketing channels : ... distribution …
15
(
2007/08
)
4
,
pp. 235-252
Persistent link: https://www.econbiz.de/10003768557
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2
The wholesaler's role in the marketing channel : disintermediation vs. reintermediation
Rosenbloom, Bert
- In:
The international review of retail, distribution and …
17
(
2007
)
4
,
pp. 327-339
Persistent link: https://www.econbiz.de/10003602550
Saved in:
3
The wholesalers' role in performing marketing functions : wholesaler versus manufacturer perceptions
Rosenbloom, Bert
-
2012
Persistent link: https://www.econbiz.de/10009628634
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