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Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas; Desbordes, Michel - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
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The expected social impact of the Winter Olympic Games and the attitudes of non-host residents toward bidding : the Beijing 2022 bid case study
Liu, Dongfeng; Hautbois, Christopher; Desbordes, Michel - In: International journal of sports marketing & sponsorship 18 (2017) 4, pp. 330-346
Persistent link: https://www.econbiz.de/10011821751
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The relationship between sport and television : the case of TF1 and the 2002 Football World Cup
Desbordes, Michel - In: The economics of sport and the media, (pp. 126-147). 2006
Persistent link: https://www.econbiz.de/10003775953