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Conceptualizing the brand in social media community : the five sources model
Davis, Robert; Piven, Inna; Breazeale, Michael - In: Journal of retailing and consumer services 21 (2014) 4, pp. 468-481
Persistent link: https://www.econbiz.de/10010388551
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Conceptualizing excessive fan consumption behavior
Davis, Robert; McGinnis, Lee Phillip - In: Journal of retailing and consumer services 28 (2016), pp. 252-262
Persistent link: https://www.econbiz.de/10011434180