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The grounded theory approach to brand purpose equity drivers : the practitioner's perspective
Gonçalves Filho, Cid
;
Chinelato, Flavia Braga
;
Prado, …
-
2025
Persistent link: https://www.econbiz.de/10015371491
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Agile project portfolio management as a strategic enabler in the Brazilian marketplace : five case studies and one substantive theory
Alves, Eder Junio
;
Gonçalves, Carlos Alberto
- In:
International journal of managing projects in business
16
(
2023
)
3
,
pp. 475-495
Persistent link: https://www.econbiz.de/10014339591
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