Dashti, Laila A.H.F.; Jackson, Tom; West, Andrew; … - In: Journal of Islamic Marketing 15 (2024) 12, pp. 3382-3408
Purpose Due to increasing scandals involving non-halal foods, contamination and fraudulent practices within the halal food supply chain, this paper aims to identify pivotal factors closely tied to halal food traceability and subsequently proposes a comprehensive halal food traceability model...
