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Does hype create irreversibilities? : affective circulation and market investments in digital health
Geiger, Susi
;
Gross, Nicole
- In:
Marketing theory
17
(
2017
)
4
,
pp. 435-454
Persistent link: https://www.econbiz.de/10011825027
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A tidal wave of inevitable data? : assetization in the consumer genomics testing industry
Geiger, Susi
;
Gross, Nicole
- In:
Business & society
60
(
2021
)
3
,
pp. 614-649
Persistent link: https://www.econbiz.de/10012427006
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3
Ecosystem disruption and regulatory positioning : entry strategies of digital health startup orchestrators and complementors
Cozzolino, Alessio
;
Geiger, Susi
- In:
Research policy : policy, management and economic …
53
(
2024
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014462684
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