prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a …

field, the economic and financial effects of the crisis on health and health policies can have very long term consequences. …

EU desires to become an economy that is intelligent, durable and in favor of inclusion. These three priorities mutually …, productivity and social cohesion. The health of the citizens is one of the main priorities of the EU. The European health policy … proposes: To prevent illness; To promote a healthier lifestyle; To protect its citizens from threats to their health, such as …

We test a door-to-door marketing intervention aimed to increase use of a tar- geted health product, in our setting …

marketing tool for food manufacturers and retailers. In this paper, I first review how the marketing, health and nutrition … claims made on packaging create “health halos” and make foods appear healthier than they are, leading to higher consumption …

experience of purchasing health food products. The data were analyzed using AMOS 18 software. Our findings demonstrated that …

Previous research on sustainability and health-related product labels has sought to develop segmentation frameworks … savings, health benefits) vs. both. This article addresses these gap by 1) developing a consumer segmentation based on … consumers' actual purchases of sustainability and health-related products and 2) differentiating product labels based on the …

This research examines how identity-based interventions can improve consumer health. Results of laboratory and field … experiments reveal that associating risky health behaviors with a social identity people do not want to signal can contaminate the … with real-world behaviors, thereby improving the health of populations …

health claims (HC). Despite the existence of a rigorous regulation on the communication of health benefits attributed to … HC efficacy and provide new elements to improve the health benefits regulation. …

bars without FOPL and with FOPL on their package. Two of the most discussed FOPL systems in the EU (Nutri-Score and …