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Removing this (or not), adding that (or not) : a classification of “healthy food” claims
Andre, Quentin; Chandon, Pierre; Haws, Kelly L. - 2014
Persistent link: https://www.econbiz.de/10010485741
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Vice-virtue bundles
Liu, Peggy J.; Haws, Kelly L.; Lamberton, Cait; … - In: Management science : journal of the Institute for … 61 (2015) 1, pp. 204-228
Persistent link: https://www.econbiz.de/10010496048
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Can health "halos" extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions
Bui, M̃y; Tangari, Andrea Heintz; Haws, Kelly L. - In: Journal of business research : JBR 75 (2017), pp. 221-228
Persistent link: https://www.econbiz.de/10011699858
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Healthy diets make empty wallets : the healthy = expensive intuition
Haws, Kelly L.; Walker Reczek, Rebecca; Sample, Kevin L. - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 992-1007
Persistent link: https://www.econbiz.de/10011770801
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Exploring the relationship between varieties of variety and weight loss : when more variety can help people lose weight
Haws, Kelly L.; Liu, Peggy J.; Redden, Joseph P.; … - In: Journal of marketing research : JMR 54 (2017) 4, pp. 619-635
Persistent link: https://www.econbiz.de/10011743736
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Saying "no" to cake or "yes" to kale : approach and avoidance strategies in pursuit of gealth goals
David, Meredith E.; Haws, Kelly L. - In: Psychology & marketing 33 (2016) 8, pp. 588-594
Persistent link: https://www.econbiz.de/10011534711
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The primacy of "what" over "how much" : how type and quantity shape healthiness perceptions of food portions
Liu, Peggy J.; Haws, Kelly L.; Scherr, Karen; Redden, … - In: Management science : journal of the Institute for … 65 (2019) 7, pp. 3353-3381
Persistent link: https://www.econbiz.de/10012039997
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Healthy through presence or absence, nature or science? : a framework for understanding front-of-package food claims
André, Quentin; Chandon, Pierre; Haws, Kelly L. - In: Journal of public policy & marketing 38 (2019) 2, pp. 172-191
Persistent link: https://www.econbiz.de/10012534225
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Healthy through Presence or Absence, Nature or Science? : a framework for understanding front-of-package food claims
Andre, Quentin; Chandon, Pierre; Haws, Kelly L. - 2018
Persistent link: https://www.econbiz.de/10012055693
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Customizing calories : how rejecting (vs. selecting) ingredients leads to lower calorie estimation and unhealthier food choices
Besharat, Ali; Romero, Marisabel; Haws, Kelly L. - In: Journal of retailing 97 (2021) 3, pp. 424-438
Persistent link: https://www.econbiz.de/10013256055