Consumers are known to signal social status through their purchasing behaviors. As the food industry continually expands its use of strategic marketing to reach customers, understanding food's connection to this kind of status signaling may open the door to explore new markets for farmers. This...

Public efforts to battle COVID-19 have been portrayed as a trade-off between health and the economy. We investigate how the U.S. general public prioritizes the health and the income dimensions amid COVID-19 using an incentivized instrument with real monetary consequences. Specifically,...