"Counterfeit Drugs Kill" is the slogan the World Health Organization (WHO) uses in its anti-counterfeiting campaign. International organizations, governments of developed and developing countries, and the pharmaceutical industry created the IMPACT initiative (International Medical Products...

This paper proposes a framework of discourses regarding consumers’ healthy eating as a useful conceptual scheme for market segmentation purposes. The objectives are: (a) to identify the appropriate number of health-related segments based on the underlying discursive subject positions of the...

Several studies have shown that there is a link between diet and the most prevalent welfare diseases. The objective of this paper is to construct a measure which accounts for the healthiness of diets and to look at changes of this measure across households and over time. Focus is especially to...

Purpose – The purpose of this paper is to explore Chinese adolescents’ perceptions of healthy eating, their perceptions of various socializing agents shaping their eating habits, and their opinions about various regulatory measures which might be imposed to encourage healthy eating....

This report evaluates the current regulatory regime for health claims in the EU on the basis of a case study of the marketing of Optimal Control, a yoghurt drink which was marketed in several EU member states as a functional food aimed at suppressing appetite and maintaining weight control. Our...

To the extent that social science scholarship engages real-world developments it remains grounded and better able to resist elite agendas. With this in mind this article argues for the critical encounter with what I argue is the most significant struggle around food and agriculture today — the...

We examine the effectiveness in field settings of seven healthy eating nudges, classified according to whether they are 1) cognitively-oriented, such as “descriptive nutritional labeling,” “evaluative nutritional labeling,” or “visibility enhancements”; 2) affectively-oriented, such...