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The effects of message framing and ad credibility on health risk perception
Heideker, Silvia; Steul-Fischer, Martina - In: Marketing : ZFP ; journal of research and management 39 (2017) 2, pp. 49-64
Persistent link: https://www.econbiz.de/10011780884
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How default effects and decision timing affect annuity uptake and health consciousness
Unger, Franziska; Steul-Fischer, Martina; Gatzert, Nadine - In: The Geneva papers on risk and insurance - issues and … 49 (2024) 1, pp. 180-211
Persistent link: https://www.econbiz.de/10014446852
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Rewards for a healthy lifestyle : the impact of reward type and timing in pay-as-you-live pricing
Unger, Franziska; Steul-Fischer, Martina - In: Marketing : ZFP ; journal of research and management 45 (2023) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10014280978