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How health motivation moderates the effect of vividness on consumption expectations of indulgent food
Choi, Jungsil
;
Ju, Ilwoo
- In:
Journal of consumer behaviour
22
(
2023
)
6
,
pp. 1474-1492
Persistent link: https://www.econbiz.de/10014440213
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The influence of health motivation and calorie ending on preferences for indulgent foods
Choi, Jungsil
;
Li, Yexin Jessica
;
Samper, Adriana
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
3
,
pp. 606-619
Persistent link: https://www.econbiz.de/10012120599
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