Similar Search Results

The public health implications of consumers' environmental concern and their willingness to pay for an eco-friendly product

Stafford, Marla Royne; Levy, Marian; Martinez, Jennifer - In: Journal of consumer affairs : official publication of … 45 (2011) 2, pp. 329-343

Persistent link: https://www.econbiz.de/10009531754

Marketing for public health : we need an app for that

Stafford, Marla Royne; Levy, Marian - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10009531812

Reaching consumers through effective health messages : a public health imperative

Stafford, Marla Royne; Levy, Marian - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 85-87

Persistent link: https://www.econbiz.de/10011292332

Characteristics of a blockchain ecosystem for secure and sharable electronic medical records

Stafford, Thomas F.; Treiblmaier, Horst - In: IEEE transactions on engineering management : EM 67 (2020) 4, pp. 1340-1362

Persistent link: https://www.econbiz.de/10012388107

Mortality Salience's Effects on Consumers’ Responses to Advertising During a Global Public Health Crisis

Deng, Tao; Chu, Shu-Chuan; Stafford, Marla Royne; … - 2022

The advertising industry was severely impacted by COVID-19. During this global health crisis, advertisers appealed to consumers with health messages. Terror management theory posits that health-related messages can elicit mortality thoughts that will affect consumption behaviors. This study...

Persistent link: https://www.econbiz.de/10014085786