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The role of technologies in relationship management and internal marketing : an approach in the health sector
Mendes, Eduarda; Sousa, Bruno; Gonçalves, Márcia - In: Management and marketing for improved competitiveness …, (pp. 213-237). 2021
Persistent link: https://www.econbiz.de/10012631452
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The role of health marketing in the dissemination of AI and ML application in preventive health
Moura, Letícia; Sousa, Bruno; Veloso, Cláudia Miranda - In: AI innovation in services marketing, (pp. 81-109). 2024
Persistent link: https://www.econbiz.de/10014557930
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The influence of branding and communication on the perception of value : a study from the perspective of medical tourism services
Sousa, Bruno; Alves, Gisela Maria - In: International journal of services and operations … 44 (2023) 3, pp. 355-367
Persistent link: https://www.econbiz.de/10014311713
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The role of relationship marketing in behavioural intentions of medical tourism services and guest experiences
Sousa, Bruno Miguel; Alves, Gisela Maria - In: Journal of hospitality and tourism insights 2 (2019) 3, pp. 224-240
Persistent link: https://www.econbiz.de/10012130750