Non-communicable diseases have surpassed infectious diseases as the leading cause of morbidity and mortality in developed countries. Prevention and treatment of the causes and consequences of lifestyle-related diseases forms an important part of health policy in the twenty-first century. Public...

This paper examines the impact of a recent increase in the value of healthy start vouchers (HSV) on the purchase of healthy items, using a large and representative sample of 13 million shopping basket transactions from a major UK food retailer. We use a difference-in-differences (DiD) approach...