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Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José; Khoshnevis, Mozhde - In: The journal of product & brand management 32 (2023) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
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Measuring and positioning nation brands : a comparative brand personality approach
Rojas-Méndez, José I.; Papadopulos, Nicolas; Murphy, … - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10009741994
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Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.; Papadopoulos, Nicolas - In: Latin American business review : journal of the … 13 (2012) 4, pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
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Brand personalities of global wine exporters : a collective reputation theory perspective
Rojas-Méndez, José; Hine, Michael J.; Rod, Michel - In: Journal of international food & agribusiness marketing … 30 (2018) 1, pp. 88-105
Persistent link: https://www.econbiz.de/10011965775
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Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia; Papadopoulos, Nicolas; Murphy, Steven A.; … - In: Journal of business research : JBR 82 (2018), pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
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Countries' positioning on personality traits : analysis of 10 South American national tourism websites
Rojas-Méndez, José I.; Hine, Michael J. - In: Journal of vacation marketing : an international journal 23 (2017) 3, pp. 233-247
Persistent link: https://www.econbiz.de/10011773052
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Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José; Davies, Gary - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 755-768
Persistent link: https://www.econbiz.de/10014582398