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Interaction behaviors in business relationships and heuristics : issues for management and research agenda
Guercini, Simone; La Rocca, Antonella; Runfola, Andrea; … - In: Industrial marketing management : the international … 43 (2014) 6, pp. 929-937
Persistent link: https://www.econbiz.de/10010410703
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Heuristics in customer‐supplier interaction
Guercini, Simone; La Rocca, Antonella; Runfola, Andrea; … - In: Industrial marketing management : the international … 48 (2015), pp. 26-37
Persistent link: https://www.econbiz.de/10011345782
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Heuristics in decision-making by exporting textiles SMEs
Guercini, Simone; Runfola, Andrea - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012416241