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The affect heuristic in early judgments of product innovations
King, Jesse; Slovic, Paul - In: Journal of consumer behaviour : an international … 13 (2014) 6, pp. 411-428
Persistent link: https://www.econbiz.de/10010469819
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The affect heuristic and the attractiveness of simple gambles
Bateman, Ian; Dent, Sam; Peters, Ellen; Slovic, Paul; … - 2006
Persistent link: https://www.econbiz.de/10003375958
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Incentivised experimental investigations of the affect heuristic
Bateman, Ian (contributor); Slovic, Paul (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003335338