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Hierarchie
Consumer behaviour
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Hierarchy
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Beschwerdemanagement
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Line extensions
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Palmeira, Mauricio
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Chan, Eugene
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Krishnan, Shanker
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European journal of marketing : EJM
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ECONIS (ZBW)
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Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
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2
Don't blame the powerless : the impact of hierarchy on reactions to responses to ethical scandals
Palmeira, Mauricio
;
Hartmann, Nathaniel H.
;
Chan, Eugene
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014332180
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