Purpose – The Indian higher educational system is one of the largest in the world. Besides, the growth of students and universities, the range of disciplines and universities in professional and vocational education has greatly increased. With the sudden immense growth of the educational...

In keeping with the socio‐economic and cultural transformation that has placed newer demands on the educational system, in terms of greater responsibility and accountability and increased expectations by stakeholders, the system has been pressurized to shift its focus from one in quantitative...

Amidst the tremendous pressures faced by educational institutions, both from internal as well as from external forces, the higher educational institutions in India, as elsewhere in the world, have begun to understand and accept the significance of customer‐centered philosophies, with the...