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Dilemmas in re-branding a university : "maybe people just don't like change" : linking meaningfulness and mutuality into the reconciliation
Kuoppakangas, Päivikki; Suomi, Kati; Clark, Paul; … - In: Corporate reputation review : an international journal 23 (2020) 2, pp. 92-105
Persistent link: https://www.econbiz.de/10012296149
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Revisiting "the shotgun wedding of industry and academia" : empirical evidence from Finland
Suomi, Kati; Kuoppakangas, Päivikki; Stenvall, Jari; … - In: International review on public and non-profit marketing 16 (2019) 1, pp. 81-102
Persistent link: https://www.econbiz.de/10012129555
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Revisiting the five problems of public sector organisations and reputation management : the perspective of higher education practitioners and ex-academics
Kuoppakangas, Päivikki; Soumi, Kati; Stenwall, Jari; … - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 147-171
Persistent link: https://www.econbiz.de/10012129596