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How can charities solicit high-capacity donors to provide the funds for matching grants and leadership gifts? In conjunction with one of Texas A&M University's fundraising organizations, we conducted a field experiment to study whether high-income donors respond to non-personal solicitations, as...
Persistent link: https://www.econbiz.de/10012907450
The use of directed giving - allowing donors to target their gifts to specific organizations or functions - is pervasive in fundraising, yet little is known about its effectiveness. We conduct a field experiment at a public university in which prospective donors are presented with either an...
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"An ongoing controversy in the literature on the economics of higher education centers on whether the success of a school's athletic program affects alumni donations. This paper uses a unique data set to investigate this issue. The data contain detailed information about donations made by alumni...
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How can charities solicit high-capacity donors to provide the funds for matching grants and leadership gifts? In conjunction with one of Texas A&M University's fundraising organizations, we conducted a field experiment to study whether high-income donors respond to non-personal solicitations, as...
Persistent link: https://www.econbiz.de/10012480941