Narrow search
Showing 1 - 5 of 5
Cover Image
A market segmentation approach for higher education based on rational and emotional factors
Angulo, Fernando; Pergelova, Albena; Rialp Criado, Josep - In: Journal of marketing for higher education 20 (2010) 1, pp. 1-17
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008653911
Cover Image
The student retention puzzle revisited : the role of institutional image
Angulo-Ruiz, Luis Fernando; Pergelova, Albena - In: Journal of nonprofit & public sector marketing 25 (2013) 4, pp. 334-353
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010234742
Cover Image
A cross-country study of marketing effectiveness in high-credence services
Angulo-Ruiz, Fernando; Pergelova, Albena; Cheben, Juraj; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3636-3644
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011515210
Cover Image
Comparing advertising effectiveness in South-American and North-American contexts : testing Hofstede's and Inglehart's cultural dimensions in the higher education sector
Pergelova, Albena; Angulo-Ruiz, Fernando - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 870-892
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011859135
Cover Image
How do marketing activities influence organizational reputation in higher education institutions? : an impression management perspective across eight countries
Angulo-Ruiz, Fernando; Pergelova, Albena; Chebeň, Juraj; … - In: International marketing review 39 (2022) 4, pp. 984-1021
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013396348