Purpose – The purpose of this paper is to be more than a book review essay on the work by Tadajewski and Jones, The History of Marketing Thought . It reviews the literature on marketing history and thought, and includes suggestions for additional research on that topic....

Purpose – The purpose of this paper is to present a review essay of the scholarly work of Donald Dixon, focusing on six of his major contributions to marketing thought and theory. Design/methodology/approach – The research relied heavily on previously published articles, personal interviews...

Purpose – The purpose of this paper is to provide a briefly annotated bibliography of some 200 items that together constitute a “select list” of the available academic literature on the history of Canadian marketing from the seventeenth century to the beginning of Second World War....

Chapter 1: Introduction -- Chapter 2: Distribution in a Developing Economy: 1850-1900 -- Chapter 3: Distribution Driven by Technology: 1900-1950 -- Chapter 4: Technology Accelerates: 1950 to Present -- Chapter 5: Conclusion: Marketing Education and the Future.