Purpose – This article aims to give a short overview of the relationship between marketing and feminism. Design/methodology/approach – The analysis is based on a literature review of key studies contributing to the debates on whether marketing activities exploit or empower women. Findings...

Purpose – The purpose of this paper is to provide a biographical sketch of Pauline Arnold focusing on her pioneering contributions to the field of market research. Design/methodology/approach – Archival source material included the Pauline Arnold Collection at the University of Minnesota and...

Purpose – This article aims to explore the work lives and contributions of a group of women employed at the J. Walter Thompson advertising agency in the early twentieth century. Design/methodology/approach – Archival source material from the J. Walter Thompson Company archives at Duke...

Purpose – The purpose of this paper is to look at the role played by home economists in providing information to consumers about household products. The work of home economist and educator Martha Van Rensselaer is reviewed, specifically her time as editor of the homemaking department of...

Purpose – This paper aims to contribute to the project of recognising the contribution of female scholars to the development of marketing thought. The paper presents a biography of Elizabeth Ellis Hoyt, a home economist, who contributed to the shaping of contemporary ideas about consumption...