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This paper focuses on the processes by which different manager groups can influence product mix changes. The paper analyses three different types of process ‐ dominance, compromise and integration ‐ through which the extensiveness and renewal of a product mix was shaped by groups of...
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Purpose – Between 1927 and 1941 Pan American Airways (PAA) operated international flights from the USA with virtually no competition from US carriers. How PAA established and maintained its monopolistic position – by instrumentally creating a myth of “German threat” – and the...
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