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An overview of The History of Marketing Thought
Tamilia, Robert D. - In: Journal of historical research in marketing 1 (2009) 2, pp. 346-360
Persistent link: https://www.econbiz.de/10003917554
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Reflections on the history of marketing thought and theory development
Tamilia, Robert D. - In: Marketing theory 11 (2011) 4, pp. 507-512
Persistent link: https://www.econbiz.de/10009419168
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Placing Alderson and his contributions to marketing in historical perspective
Tamilia, Robert D. - In: A twenty-first century guide to Aldersonian marketing …, (pp. 473-511). 2006
Persistent link: https://www.econbiz.de/10003279838
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The history of Canadian marketing : from the seventeenth century to World War II ; an annotated bibliography
Shapiro, Stanley J.; Tamilia, Robert D. - In: Journal of historical research in marketing 3 (2011) 3, pp. 402-422
Persistent link: https://www.econbiz.de/10009312173