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~subject:"History of economic thought"
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History of economic thought
Marketing theory
35
Marketingtheorie
35
Geldpolitik
29
OECD countries
28
OECD-Staaten
28
Marketing
24
Ökonomische Ideengeschichte
21
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14
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14
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11
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11
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10
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9
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8
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8
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Wirtschaftsgeschichte
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Theory
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Marketingmanagement
6
Marktforschung
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Public relations
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Öffentlichkeitsarbeit
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Consumer behaviour
5
Economists
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Sammelwerk
4
Bibliografie enthalten
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English
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Jones, D. G. Brian
20
Tadajewski, Mark
7
Shaw, Eric H.
4
Monieson, David D.
3
Arnold, Pauline
1
Hunt, Shelby D.
1
Jones, Brian
1
Keep, William
1
Shaw, Erich H.
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Witkowski, Terrence H.
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Journal of historical research in marketing
5
SAGE library of marketing
4
History of marketing thought ; Volume 1
2
History of marketing thought ; Volume 3
2
Journal of marketing management : MM
2
Critical marketing : issues in contemporary marketing
1
Handbook of marketing
1
Handbook of qualitative research methods in marketing
1
Marketing theory
1
Marketing theory : a student text
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The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
21
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1
William R. Davidson (1919-2012) : a pioneer in retailing
Jones, D. G. Brian
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 537-547
Persistent link: https://www.econbiz.de/10010200706
Saved in:
2
A history of historical research in marketing
Jones, D. G. Brian
- In:
Marketing theory : a student text
,
(pp. 51-82)
.
2010
Persistent link: https://www.econbiz.de/10003950809
Saved in:
3
Research methods and historical research in marketing
Jones, Brian
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009407731
Saved in:
4
Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
Saved in:
5
Early development of the philosophy of marketing thought
Jones, D. G. Brian
;
Monieson, David D.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 45-65)
.
2008
Persistent link: https://www.econbiz.de/10003673786
Saved in:
6
Hollander's doctoral seminar in the history of marketing thought
Jones, D. G. Brian
;
Keep, William
- In:
Journal of historical research in marketing
1
(
2009
)
1
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003915767
Saved in:
7
Percival White (1887 - 1970) : marketing engineer
Jones, D. G. Brian
;
Tadajewski, Mark
- In:
Marketing theory
11
(
2011
)
4
,
pp. 455-478
Persistent link: https://www.econbiz.de/10009419184
Saved in:
8
Historical research in marketing theory and practice : a review essay
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
Saved in:
9
A history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Handbook of marketing
,
(pp. 39-65)
.
2006
Persistent link: https://www.econbiz.de/10003335035
Saved in:
10
Qualitative historical research in marketing
Witkowski, Terrence H.
;
Jones, D. G. Brian
- In:
Handbook of qualitative research methods in marketing
,
(pp. 70-82)
.
2006
Persistent link: https://www.econbiz.de/10003445797
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