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Can macromarketing learn from 40,000 years of history?
Layton, Roger A. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
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Marketing theory as history
Wooliscroft, Ben - In: Marketing theory 11 (2011) 4, pp. 499-501
Persistent link: https://www.econbiz.de/10009419174
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Teaching the history of marketing theory
Wooliscroft, Ben; Lawson, Rob - In: Journal of historical research in marketing 2 (2010) 4, pp. 467-478
Persistent link: https://www.econbiz.de/10008809042
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A twenty-first century guide to Aldersonian marketing thought
Wooliscroft, Ben (ed.) - 2006
Persistent link: https://www.econbiz.de/10003228278