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The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 55 (2012) 1, pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
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Higher education and the digital revolution : about MOOCs, SPOCs, social media, and the Cookie Monster
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 59 (2016) 4, pp. 441-450
Persistent link: https://www.econbiz.de/10011514840
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Competition and strategy in higher education : managing complexity and uncertainty
Pucciarelli, Francesca; Kaplan, Andreas - In: Business horizons 59 (2016) 3, pp. 311-320
Persistent link: https://www.econbiz.de/10011488388
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Academia goes social media, MOOC, SPOC, SMOC, and SSOC : the digital transformation of higher education institutions and universities
Kaplan, Andreas - In: Contemporary issues in social media marketing, (pp. 20-30). 2018
Persistent link: https://www.econbiz.de/10011715050