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Scandinavian journal of management
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The corporatization of the business school : Minerva meets the market
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From being branded to doing branding : studying representation practices from a communication-centered approach
Vásquez, Consuelo
;
Sergi, Viviane
;
Cordelier, Benoit
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 135-146
Persistent link: https://www.econbiz.de/10009758020
Saved in:
2
From consumer to brand : exploring the commodification of the student in a university advertising campaign
Vasquez, Consuelo
;
Del Fa, Sophie
;
Sergi, Viviane
; …
- In:
The corporatization of the business school : Minerva …
,
(pp. 146-164)
.
2017
Persistent link: https://www.econbiz.de/10011663604
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