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An Application of GPCC and NCE...
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Pedro, Ilda Maria
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International review on public and non-profit marketing
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Journal of marketing for higher education
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Determinants for the commitment relationship maintenance between the alumni and the alma mater
Pedro, Ilda Maria
;
Pereira, Luis Nobre
;
Carrasqueira, …
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 128-152
Persistent link: https://www.econbiz.de/10011886235
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2
Identifying patterns of alumni commitment in key strategic relationship programmes
Pedro, Ilda Maria
;
Mendes, Júlio
;
Pereira, Luis Nobre
- In:
International review on public and non-profit marketing
17
(
2020
)
4
,
pp. 445-468
Persistent link: https://www.econbiz.de/10012310876
Saved in:
3
Alumni's perceptions about commitment towards their university : drivers and consequences
Pedro, Ilda Maria
;
Mendes, Júlio
;
Pereira, Luis Nobre
; …
- In:
International review on public and non-profit marketing
17
(
2020
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10012310877
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