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Impact of cultural values on young consumers' choice of international tertiary education
Chung, Kim-choy; Fam, Kim-Shyan; Holdsworth, David K. - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10003915439
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Chinese "Little Emperor", cultural values and preferred communication sources for university choice
Chung, Kim-choy; Holdsworth, David K.; Li, Yongqiang; … - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 120-132
Persistent link: https://www.econbiz.de/10003860003
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Publishing success of marketing academics : antecedents and outcomes
Richard, James E.; Plimmer, Geoff; Fam, Kim-Shyan; … - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 123-145
Persistent link: https://www.econbiz.de/10010519626
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Dimensionality of organizational commitment to change in tertiary education institutions in Malaysia
Lo May Chiun; Ramayah T.; De Run, Ernest Cyril - In: Journal of academic research in economics 2 (2010) 3, pp. 311-319
Persistent link: https://www.econbiz.de/10010242426
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Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc; Teck Weng Jee; De Run, Ernest Cyril - In: Journal of strategic marketing 28 (2020) 3, pp. 225-245
Persistent link: https://www.econbiz.de/10012202807