The authors propose that complexity theory holds great promise in improving understanding of guests evaluations of their service experiences. Volume 9 provides answers to the following and additional behavior and evaluation issues. How do general and behavior specific attitudes work together in...

Consumer behavior in tourism (CBT) is an interdisciplinary field of study encompassing the basic behavioral and economic sciences (e.g., psychology, sociology, and economics) and applied fields of study (e.g., management, marketing, tourism, and hospitality) focusing on all aspects of...

The focus of this study is on analyzing influencing factors of antisocial travel-related behaviors – in particular road rage. Building on the concept of redirection, the current chapter develops a theory of natural and planned redirection to derive starting points for demarketing antisocial...