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The aim of this chapter was to investigate aspects of risks that are associated with tropical destinations and to develop a model that may be used to classify tourists according to the level of risk they were prepared to engage in. Overall, the level of perceived risk was small with sunburn...
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This research looks at the significance of friends and relatives as an information source for consumers planning holidays. Recent research has largely ignored friends and relatives as destination information sources and has focused instead on the Internet. Two categories of friends and relatives...
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