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Are top influencers always good? : study on how travel influencers' follower size affects consumers' engagement intention
Guo, Rui; Song, Mengmeng; Wang, Yuchen - In: Journal of travel and tourism marketing 41 (2024) 8, pp. 1038-1053
Persistent link: https://www.econbiz.de/10015183067
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Travel photography is important to me! : the impact of merchants' photo editing behavior on destination clothes rental intention
Wang, Yuchen; Guo, Rui - In: Journal of retailing and consumer services 81 (2024), pp. 1-19
Persistent link: https://www.econbiz.de/10015117946
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Can the amount of information and information presentation reduce choice overload? : an empirical study of online hotel booking
Guo, Rui; Li, Hengyun - In: Journal of travel and tourism marketing 39 (2022) 1, pp. 87-108
Persistent link: https://www.econbiz.de/10013178081