Hashemi, Shiva; Kiumarsi, Shaian; Marzuki, Azizan; … - In: Experiencing Persian heritage : perspectives and challenges, (pp. 243-255). 2019
This chapter examines the relationship between destination image and loyalty, and empirically determines the constructs that may influence tourist satisfaction with heritage tourism, which ultimately influences destination loyalty. Using data collected in the cultural heritage sites of Shiraz,...
