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~subject:"Holiday behaviour"
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Holiday behaviour
Brand management
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Markenführung
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Consumer behaviour
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Work behaviour
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Employee retention
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Hotel industry
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Hotellerie
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Mitarbeiterbindung
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Taiwan
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Brand commitment
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Gastgewerbe
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Gastronomie
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HR marketing
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Hotel loyalty programs
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Personalmarketing
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Brand citizenship behaviour
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Customer relationship management
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Destination management
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Asia Pacific journal of marketing and logistics
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
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Affect, travel motivation, and travel intention : a senior market
Jang, Soocheong (Shawn)
;
Bai, Billy
;
Hu, Clark
;
Wu, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
33
(
2009
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10003818875
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2
The incorporation of Mainland Chinese tourists' experiences into the Taiwan hotel branding process
Liu, Kuo-Ning
;
Hu, Clark
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1368-1391
Persistent link: https://www.econbiz.de/10013391117
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