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The influence of base rate and case information on health-risk perceptions : a unified model of self-positivity and self-negativity
Yan, Dengfeng; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 39 (2012/13) 5, pp. 931-946
Persistent link: https://www.econbiz.de/10009711958
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Effects of construal level on the price-quality relationship
Yan, Dengfeng; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 376-389
Persistent link: https://www.econbiz.de/10009272146