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Hongkong
Hong Kong
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Prendergast, Gerard P.
13
Bech-Larsen, Tino
4
Chan, Kara
4
Grønhøj, Alice
4
Tsang, Alex S. L.
4
Chan Hak Wai Maggie
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Chan, Allan K. K.
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Ki, Yip Pui
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Lam, Hui Sin
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Poon, Derek
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European journal of marketing : EJM
2
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Harmony versus conflict in Asian business : managing in a turbulent era
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International journal of advertising : the quarterly review of marketing communications
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
14
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1
The interactive influence of country of origin of brand and product involvement on purchase intention
Prendergast, Gerard P.
;
Tsang, Alex S. L.
;
Chan, Cherry …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 180-188
Persistent link: https://www.econbiz.de/10003987457
Saved in:
2
Match game : linking sponsorship congruence with communication outcomes
Prendergast, Gerard P.
;
Poon, Derek
;
West, Douglas C.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 214-226
Persistent link: https://www.econbiz.de/10003991914
Saved in:
3
Danish and Chinese adolescents' perceptions of healthy eating and attitudes toward regulatory measures
Chan, Kara
;
Prendergast, Gerard P.
;
Grønhøj, Alice
; …
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
3
,
pp. 216-228
Persistent link: https://www.econbiz.de/10009349760
Saved in:
4
Linking sports sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification
Ngan, Heidi M. K.
;
Prendergast, Gerard P.
;
Tsang, Alex S. L.
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10009010618
Saved in:
5
Donors' experience of sustained chartiable giving : a phenomenological study
Prendergast, Gerard P.
;
Chan Hak Wai Maggie
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 130-139
Persistent link: https://www.econbiz.de/10009747203
Saved in:
6
Rational and irrational influences on lucky draw participation
Prendergast, Gerard P.
;
Thompson, Edmund R.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 85-100
Persistent link: https://www.econbiz.de/10009722520
Saved in:
7
Predicting handbill avoidance in Hong Kong and the UK
Prendergast, Gerard P.
;
Tsang, Alex S. L.
;
Cheng, Ranis
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 132-146
Persistent link: https://www.econbiz.de/10010344234
Saved in:
8
The role of socializing agents in communicating healthy eating to adolescents : a cross-cultural study
Chan, Kara
;
Prendergast, Gerard P.
;
Grønhøj, Alice
; …
- In:
Journal of international consumer marketing
23
(
2011
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10008858057
Saved in:
9
Buyers of pirated VCD, DVDs in Hong Kong : their profile and perceptions
Cheung, Wah-leung
;
Prendergast, Gerard
- In:
Harmony versus conflict in Asian business : managing in …
,
(pp. 167-181)
.
2007
Persistent link: https://www.econbiz.de/10003570124
Saved in:
10
Predicting premium proneness
Prendergast, Gerard P.
;
Poon, Derek T. Y.
;
Tsang, Alex S. L.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 287-296
Persistent link: https://www.econbiz.de/10003742682
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